According to Deadline Hollywood, Adam Sandler has signed on to produce another four movies with Netflix. He will star in the films and they will be produced under his production company, Happy Madison, with Netflix picking up the bill for development and production.
Netflix Chief Content Officer, Ted Sarandos, had this to say:
“Adam Sandler is one of the leading comedians in the film world. We are thrilled at the opportunity to extend our partnership with Adam and his entire team at Happy Madison and keep the world laughing.”
Reading that quote back, I can’t help but wonder who Ted Sarandos thinks he is talking about. To say that Adam Sandler is a leading light of cinema comedy is true… if you believe that comedy in film extends no further than shouting and being mildly racist for laughs.
Sandler’s last two movies with Netflix, The Ridiculous Six and The Do Over, have apparently been the platforms biggest film releases – despite being universally panned by critics and audiences (with the former earning a rating of 0% on Rotten Tomatoes). Outside of Netflix, Sandler’s films have been of similarly low quality (not including the animated Hotel Transylvania movies) – with Pixels, a supposed homage to classic videogames, flopping hard at the domestic box office.
Personally, I do not see the attraction of Adam Sandler movies – usually people can point to one or two that they enjoyed when they were teenagers, but that isn’t the case for me. It can’t be denied, however, that Sandler has a weirdly loyal fan-base, so presumably his new movies will do depressingly well.